Media person launches India's 1st community pastoral milk brand

Aakriti Srivastava, a 28-year-old graduate, discovered the struggles of the Thar Desert's pastoralist communities while filming a documentary. This experience led her to co-found Bahula Naturals with Romal Singh and Suraj Singh. After 5 years of research, they launched Bahula Foods in 2022, involving 4,000 herders and focusing on sustainable livelihoods through camel milk and other products.