Memory costs will impact 'Project Helix' pricing: Asha Sharma

Microsoft Gaming CEO Asha Sharma said next-gen console "Project Helix" faces uncertain pricing and availability due to rising global memory costs amid AI demand. "We're not ready to share launch timeline right now," she added, noting they currently focus on building "great console to play great games". Reports claim Project Helix is targeting price tag of $1,200 (around ₹1.13 lakh).