Mercedes on Thursday launched three luxury models, S 500 Coupe, S 63 AMG Coupe and G 63 AMG in India. While the S 500 Coupe (Rs 2 crore) and S 63 AMG Coupe (Rs 2.6 crore) are completely new additions to the Indian market, the already existing G 63 AMG (Rs 2.17 crore) has been launched in three new colours.