Meta plans retention 'hooks' for Threads as usage drops over 50%

Meta is planning to add more "retention-driving hooks" to Threads as reportedly more than half of its users have left the app. "If you've more than 100 million people sign up, ideally it'd be awesome if all of them or even half of them stuck around. We're not there yet," Meta CEO Mark Zuckerberg told employees, Reuters reported.

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