Millionaire dies while trying to break 333 kmph British land speed record

The millionaire founder of sports nutrition company and TV host Zef Eisenberg died while attempting to break the 333 kmph British land speed record at an airfield. The 47-year-old lost control of his Porsche 911 Turbo S during the record attempt. Four years ago, he had survived a 370 kpmh crash on a jet turbine-powered motorcycle at the same location.