Mini TV shows set to come to Snapchat

Snapchat has made a new content and advertising partnership with NBCUniversal to bring mini TV shows on the platform. NBC will develop short-form versions of popular shows like 'The Voice' and E! News' 'The Rundown'. Snapchat will also develop its original shows from 'The Tonight Show Starring Jimmy Fallon' and 'Saturday Night Live'.

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