Model in Zomato shirt rides bike without helmet, CEO says 'Have nothing to do with it'

A video of a woman wearing a Zomato t-shirt while riding a bike without helmet has gone viral on social media. Reports claimed the model was hired by Indore's marketing head to drive around the city with an empty bag. Refuting reports, Zomato CEO Deepinder Goyal said, "We had absolutely nothing to do with this. We don't endorse helmet-less biking."