Musk admits Grok is expensive to run, calls costs 'unsustainable'

Elon Musk has admitted that operating xAI's Grok chatbot is costing the company heavily. The admission came during an exchange on X, after a paid subscriber requested an early reset of the weekly usage quota, saying users were exhausting their allocations faster than usual. "The cost of serving Grok Bot was unsustainably high relative to revenue," Musk said.