Responding to his cousin Lyndon Rive seeking a family discount on a Tesla car, the company's Co-founder and CEO Elon Musk said, "Yeah absolutely. Go to TeslaMotor.com, buy the car online, and the price you see there is the family discount." “Everyone gets a family discount,” Musk added. "He treats everyone the same...There’s no nepotism at all,” said Rive later.