Myntra gets $54 million from Flipkart; celebrates 17th birthday

Myntra, an online fashion platform, has received a $54 million investment from its parent company, Flipkart. The company is also celebrating its 17th birthday by launching an emoji campaign on WhatsApp in partnership with Meta and GupShup. The investment is part of Flipkart's ongoing support for Myntra, following a previous infusion of $105 million in March 2023.