Myntra to open offline cosmetic stores under new brand

Flipkart's fashion subsidiary Myntra is reportedly set to open its first offline cosmetic store in Bengaluru under the brand Myntra Beauty. It is expected to be modelled on LVMH-owned global chain Sephora and will likely be launched by end of this year. With the offline beauty stores, the platform would essentially compete with The Body Shop, Colorbar, Lakme, and Nykaa.