Netflix faces viewership concerns, shares fall for fourth straight session

Netflix shares fell 7% to $70.11 on Friday, marking a fourth straight session of losses and its lowest level in two months. The decline followed Wells Fargo Securities downgrading it to Underweight over concerns about user engagement. Wells Fargo expects Netflix viewership to fall 4% year-on-year in the second half of 2026, including 20% drop for its Top 100 Originals.