No extra revenue for FIFA from hydration breaks: FIFA boss Infantino
Hydration breaks at FIFA World Cup 2026 are "purely a sporting matter" and bring "no additional revenue for FIFA", the world football body's President Gianni Infantino said. "We want to ensure equal conditions for everyone...That's why these breaks are implemented in every match," he added. According to reports, advertising during hydration breaks could generate over $250 million in USA alone.