Noel Tata, who recently stepped down as Westside-parent Trent's Chairman, recalled opening the first Westside store in Bengaluru in the late 1990s. "'Modern retail' wasn't understood...In fact, one of our shareholders asked us, 'App log cut-piece bechne wale hain kya? (Are you going to sell cut-pieces?)'," Noel recalled. "We took the more difficult decision to do private labels," he added.