Ola launches a new car entertainment feature 'Ola Play'

Ride-hailing app Ola on Tuesday launched a new car entertainment platform 'Ola Play' that allows passengers to listen to their choice of music. The feature is aimed at attracting mostly business travellers who use Ola Prime. Third-party developers can also develop apps for Ola Play; with entertainment, shopping and tourism apps to be among the first to be featured.