Taxi-aggregator company Ola on Friday introduced a new category on its app called, ‘Ola Lux’, a service which provides luxury cars including Jaguar, Mercedes, Audi and BMW among others. The ‘Ola Lux’ service, which is piloting in South Mumbai, is available for booking at a minimum fare of ₹200 for 5 km, and ₹19 per km then onwards.