On Wednesdays we wear pink: X CEO Yaccarino on pink-coloured logo

X CEO Linda Yaccarino posted a photo of the new logo in pink and wrote, "On Wednesdays we wear pink." In July, Yaccarino addressed Twitter's rebranding to X and told employees, "Please don't take this moment for granted...You're writing history." She said, "It's extremely rare...in life or in business, that you have the opportunity to make another big impression."