ONDC might be the next UPI moment for India: boAt's Aman Gupta

Consumer electronics brand boAt's Co-founder Aman Gupta said Open Network for Digital Commerce (ONDC) "might be the next UPI moment for India". "We don't want to miss the [ONDC] boat," he added. The company joined the government-backed network earlier this year, with Aman saying that boAt is aligned with ONDC's core purpose of democratising e-commerce.