ONDC's challenge is onboarding stakeholders, growing market: CEO

Open Network for Digital Commerce CEO T Koshy in an interview with Moneycontrol said that the platform's biggest challenge is "onboarding sellers of different sophistication levels". "ONDC has no issues in terms of tech or design. Our challenge is expanding our market. The biggest challenge...is onboarding sellers of different sophistication levels and having good systems in place," he said.