Online shopping to grow to 14% by 2016: Study

Online shopping by urban consumers will more than double over the next two years in the country to 14% from 6% last year, says a Boston Consultancy Group report. The study also said by 2016, the urban internet user base would rise to 47% from 28% in 2013. Currently, 25% of travel and tourism-related sales are digitally driven in India.

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