Only 5% make it to the 4th gen: Rajiv Gupta on family businesses

Family businesses dominate India's economy but don’t last. 80% of all Indian businesses are family owned. “Only 30% reach the second generation, 15% to the third, and just 5% make it to the fourth,” Rajiv Gupta, Chairperson, Masters' Union School of Family Business, revealed in an episode of Figuring Out.