Paytm gets BCCI's title sponsorship rights for 5 more yrs for ₹326.8 cr

The BCCI today announced that Paytm has acquired the sponsorship rights for BCCI international and domestic matches. It added the winning bid was at a price of ₹326.80 crore, which will be paid for 2019-2023 home season. Further, the winning bid was at a price of ₹3.80 crore per match, which is at 58% incremental value from the previous term.