Paytm rebrands postcard service to Lifafa after legal notice

Digital payments startup Paytm has rebranded its postcard service to Lifafa, a digital version of gifting money on festive occasions. This comes after India Post sent a legal notice to the startup to stop using 'postcard' as it had sole right on the word under IPO Act. Paytm claims that the product has already registered over half a million transactions.