People have content indigestion: Prasoon Joshi on content overload

Lyricist Prasoon Joshi compared the way people are consuming content to snacking all day, adding that they have developed "content indigestion". "It's very difficult to actually make people watch something because they are not that hungry. They have been snacking on content the whole day," Joshi said, adding that filmmakers need to stay authentic to make their content work.