PhonePe, Google Pay continue to dominate UPI market share in July

In the UPI ecosystem, PhonePe and Google Pay continued to dominate the market in July, keeping pace with the overall growth of UPI transactions. However, Paytm, the third-largest player in the ecosystem, experienced a slight decline. In July, PhonePe held a 48.3% market share in the UPI ecosystem, followed by Google Pay at 37% and Paytm at 7.82%.