Player first, then businessman: Dentsu CEO on Ronaldo’s YT channel

Dentsu Creative CEO Tomás Froes, talking about five-time Ballon d'Or winner Cristiano Ronaldo's YouTube channel, said Ronaldo is a "professional player" first and then a businessman. "He is not a YouTuber and won't be a YouTuber," he added. Dentsu Creative Iberia, the Spanish and Portuguese arm of Dentsu Creative, is responsible for Ronaldo's YouTube channel's content and commercial strategy.