PM's sarcasm and humour made him a Twitter sensation: Study

Prime Minister Narendra Modi's strategic use of humour and sarcasm make him a Twitter sensation, as per a study by the University of Michigan. The study analysed over 9,000 tweets by PM Modi over a six-year period. The study found that his sarcastic tweets were closely concentrated around elections and, "the sarcasm and mention of Gandhi disappears" post the elections.