Pricing in 2026 is customer-led, not cost-led: Rajiv Talreja

The old way of "Cost + Profit" is over. Business coach Rajiv Talreja explains that in 2026, pricing follows a reverse formula: "What the customer will pay – Desired Margin = Efficiency Target." Every product has a 'perceived value', and if you can't create efficiency at the price the customer dictates, your business model is broken.