Probe Blinkit, Swiggy & Zepto for predatory pricing: Distributors to CCI

The All India Consumer Products Distributors Federation has urged antitrust body CCI to probe Blinkit, Swiggy and Zepto for alleged predatory pricing, Reuters reported. The group of 400,000 retail distributors has accused the quick commerce apps of offering deep discounts and selling below cost to lure customers. These practices make it impossible for retailers to "compete or survive", they added.