Protein acts as health detergent.12gm label sells anything: Grover

Ravinder Grover, HarvestPlus COO, cautioned against India's growing protein obsession, saying protein has become a health proxy that masks poor nutrition. He warned that slapping a protein count on unhealthy products creates 'protein washing', where consumers ignore fibre, micronutrients, and overall food quality, calling it a paradox where those who need it most can't afford it.