Reddit to shut down Dubsmash in Feb, integrate video tools with its own app

Reddit has announced that it will shut down Dubsmash on February 22, 2022. The company has said that it will integrate the video creation tools of Dubsmash into its own app. Reddit, which acquired Dubsmash in December 2020, added that since Dubsmash's acquisition, it saw 70% growth in overall hours watched and over 30% increase in daily active video viewers.