RIL to disrupt e-comm, Paytm Mall's model unsustainable: Forrester

E-commerce platforms like Paytm Mall, Snapdeal and ShopClues will face difficulty in raising funds to subsidise discounts, market research firm Forrester claimed. It said Paytm Mall's business model is no longer sustainable, adding it will find it difficult to survive in the long term even if it raises funds now. Reliance Industries' entry will disrupt Indian e-commerce, it further said.