Selling idli dosa batter to building a brand worth ₹3000 crore

Founded by PC Musthafa and his cousins in 2005, iD Fresh Foods started as a cloud kitchen, supplying READY-TO-EAT packaged food to local stores. By 2007, they moved from manual production to mechanized processes. By 2012, they crossed a turnover of ₹100 crore & today are valued at ₹3,000 crore, with a presence across India and the Middle East.