Shah Rukh Khan can’t make people buy: BigBasket CEO

BigBasket Co-founder and CEO Hari Menon in an interview admitted that while Shah Rukh Khan's endorsement of the online grocery delivery startup was "massively" helpful, he "can't make people buy." Menon said that the startup gained visibility through advertisements featuring the actor, but the conversion was up to BigBasket alone. Founded in 2011, BigBasket has raised $246.76 million so far.