Shilpa Shetty-backed baby care startup Mamaearth gets ₹29 cr

Shilpa Shetty Kundra-backed baby care products startup Mamaearth has raised ₹29 crore in a Series A round led by Stellaris Venture Partners and existing investor Fireside Ventures. The round also saw participation from investors including Snapdeal Co-founders Kunal Bahl and Rohit Bansal. Founded in 2016, Mamaearth offers products including toxin-free body lotions, rash creams, and body washes.