Shoppers Stop signs Yami Gautam for its ‘Nayi Diwali Nayi Soch’ campaign

This festive season, Shoppers Stop aims to celebrate the joy of gifting by breaking away from clichés and choosing to dismiss stereotypes. With a new perspective towards Diwali, it wants consumers to embrace a fresh soch (thought), making it a Diwali to remember, adding that #NayiDiwaliNayiSoch is a stepping stone towards making old bonds stronger with new traditions.