Skincare brand Minimalist raises ₹110 crore in Series A round

Direct-to-consumer (D2C) skincare brand Minimalist on Thursday said it has raised ₹110 crore ($15 million) in its Series A round of funding. Venture capital firm Sequoia Capital India led the financing round and Unilever Ventures participated in it. Founded by Mohit Yadav and Rahul Yadav in 2020, Minimalist offers skincare products like serums, toners, face acids, and moisturisers.