SNITCH acquires Berrylush to enter women's fashion

SNITCH has acquired women’s fashion brand Berrylush, marking its entry into the women’s apparel market. Berrylush will retain its identity while gaining SNITCH’s expertise in product development, technology, supply chain, marketing and omnichannel retail. The companies will build “BERRYLUSH 2.0”, focusing on product innovation, customer experience and expansion.