SoFi rival LendingClub rebrands to Happen Bank: CEO explains

LendingClub (LC) CEO Scott Sanborn told Stocktwits that the rebrand to Happen Bank marks a pivot beyond personal loans to compete with SoFi. Advertising only made sense for personal loans; now, the multi-product model allows for a broader customer "funnel." Marketing will be data-driven. The name reflects becoming a mainstream digital bank.