Sony is set to launch its 2019 line-up of Master Series Z9G with its 98-inch 8K TV costing $70,000 (nearly ₹50 lakh). The price is more than many luxury cars, including Audi A3, BMW 3 Series and Mercedes-Benz CLA cars. The models would come with Sony's X1 Ultimate processor, optimised to handle 33 million pixels for 8K outputs.