South Korea to host K-culture festival Fanomenon in 2027

South Korea has announced Fanomenon, a new K-culture mega-event set to take place in December 2027. The event will feature artists from all four of K-pop's major entertainment labels, along with fan events, esports and film screenings. Organisers expect over 5 lakh visitors and an economic impact of 1 trillion won, with global expansion planned for 2028, starting in Los Angeles.