Sprite has become a billion-dollar brand in Indian market: Coca-Cola

Coca-Cola Chairman and CEO James Quincey on Tuesday said Sprite has "grown to become a billion-dollar brand in the [Indian] market". He added that Sprite has achieved this feat driven by success of global marketing campaigns and screen time. In January this year, Coca-Cola had said that its soft drink brand Thums Up had become a billion-dollar brand in 2021.