Startup uses emoji, hashtags to extract emotional reactions

US-based startup Canvs analyses sarcasm, misspellings, emoji, and hashtags in social media posts and extracts emotional reactions from them. Canvs breaks down social media reactions into 56 emotions and allows television networks and advertisers to analyse what the users' reactions to their content mean. Launched in 2014 by Jared Feldman, Canvs provides its services to networks like Netflix.