Startups ditch jargon for emotional stories to boost trust, growth

Startups are ditching jargon-heavy pitches for emotionally resonant stories. From garage-to-global journeys to mission-led narratives, founders are weaving storytelling into campaigns, landing pages, and decks. This has resulted in better retention, more trust, and viral engagement. In a noisy world, the clearest signal is a human story well told.