Surat bros launch affordable apparel brand, make ₹9 cr in 8 months

In Surat, Hiren Lathiya's modest upbringing and government schooling didn’t deter his dreams. Moving to Surat for higher education, he joined IndiaMart, inspiring his brothers to delve into e-commerce. In 2023, they founded Sudathi, an affordable apparel brand. With in-house manufacturing, they offer quality products at low prices, making ₹9 crore in just 8 months.