Swiggy investor Prosus in talks to invest ₹150 cr in quick comm rival BazaarNow: Report

Prosus is in talks to invest around ₹150 crore in BazaarNow at a valuation of about ₹900 crore, The Economic Times reported. The deal could see Swiggy's largest shareholder back a rival to its Instamart business. BazaarNow, founded by former Zepto executives, sells groceries and daily essentials, focusing on local products and regional brands in tier II and III cities.