Karnataka government is facing backlash from Kannada activists for appointing Tamannaah Bhatia as brand ambassador of Karnataka Soaps and Detergents Limited, which manufactures Mysore Sandal Soap. State government's order said she has been appointed at a cost of ₹6.2 crore. "When local Kannada...actresses...could be taken as brand ambassador why appoint and promote Hindi ones?" a person asked.