Tarun Tahiliani uses his own logo in India's Olympics dress design, criticised
Designer Tarun Tahiliani was criticised after social media users pointed out that he used the commercial logo of his brand Tasva in uniforms designed for Indian contingent at Olympics opening ceremony. The brand is owned by Tahiliani and Aditya Birla Fashion and Retail. "This advertisement alone is worth tens of crores of rupees," analyst and researcher Abhijit Iyer-Mitra said.