Tata will challenge Zomato, Swiggy by launching food delivery app

Tata Neu aims entering the duopoly online food delivery space soon by integrating external restaurants via open e-commerce networks. A month-end public unveiling follows closed user trials for the offering that provides recurring user incentives and cross-selling synergies across its umbrella platform. Success can boost Neu's appeal versus specialized incumbents like Swiggy, Zomato.