Temu cuts prices, boosts ads to revive US sales amid tariff hit

Temu is slashing prices by up to 60% and ramping ads to revive US growth, after tariffs and the end of duty-free imports disrupted its low-cost model, Bloomberg reported. The PDD-owned e-tailer is pushing holiday restocking, waiving import fees, and tapping third-party couriers. Despite efforts, US sales fell over 30% in June and remain weak.